USA - The new normal for investigative technique is “Follow the data, follow the power.” Like the world of money, the data world is cutthroat and secretive. From its stance on extremist content, to its vast caches of user data, Facebook is a corporation whose power must, finally, be reined in.
After trolls were sent to jail for sending threatening messages to the activist Caroline Criado-Perez and MP Stella Creasy, a debate ensued over whether the likes of Facebook and Twitter should be classified as platforms or publishers. Facebook is treated as if it is simply a conduit for information, meaning it is not liable for the content its users share – in the same way that BT can’t be sued when people make threatening phone calls.
In 2014 Iain MacKenzie, a spokesperson for Facebook, said, “Every piece of content on Facebook has an associated ‘report’ option that escalates it to your user operations team for review. Additionally, individuals can block anyone who is harassing them, ensuring they will be unable to interact further. Facebook tackles malicious behaviour through a combination of social mechanisms and technological solutions appropriate for a mass-scale online opportunity.”
But the company is evasive about the number of moderators it employs, how they work, and how decisions are made. It has started taking a firmer line on far-right content – recently removing Britain First pages from the site – but it is still resisting many legislative attempts to regulate its content. What content users then see is decided by an algorithm that can change without any consultation, including with the government or the businesses that rely on Facebook for revenue – meaning that some can be quickly wiped off the map.