USA - Judge Brett Kavanaugh is going into the Supreme Court confirmation process with a hail of rhetorical arrows zinging by him, including a phony letter-writing campaign aimed at unsuspecting American newspaper editors. At least 21 papers were duped last week, including big-market brands like the Dallas Morning News and The Washington Times. They ran identical letters over a four-day period, each signed by a different person.
The effort is an example of public-relations 'astroturfing,' a technique meant to simulate genuine grassroots support for an idea or cause. The form letter is one small piece of the message minefield erupting around Kavanaugh as he prepares for a brutal confirmation process that will end with scant support from Democrats. It begins by declaring that 'Brett Kavanaugh is the wrong choice to replace Justice Anthony Kennedy on the Supreme Court. If he is confirmed to the Supreme Court, everything that we hold dear as a nation will be at stake.'
In an email Saturday, White House Deputy Press Secretary Raj Shah shrugged off the practice as inconsequential and amateurish. 'I suppose that’s a clever way to ensure message discipline,' he said, 'but we think most Americans will see through these tactics and be impressed with Judge Kavanaugh’s sterling record and qualifications.'
Both the George W Bush and John Kerry campaigns used the technique during the 2004 presidential election cycle.