USA - Hollywood is coming for your preschoolers, with the aim to hook them for life on a never-ending stream of superhero franchise characters. Major studios are aggressively targeting kids ages two to five in unprecedented ways in the hopes of turning them into lifelong consumers of their content, according to a report in The Wrap. Studios engaged in the long game include The Walt Disney Co and Warner Bros Discovery, the latter of which recently launched the preschool-focused Cartoonito block of programming on the Cartoon Network. One of the studios’ main strategies is introducing toddler-friendly versions of adult superheros, like Batman. As kids and teens gravitate increasingly toward smartphones, preschoolers are still TV-centric when it comes to media consumption. “Television still remains the media of choice among young children, with kids younger than 8-years-old spending 45 minutes watching TV each day,” a recent Statista report found.