Little did anyone outside of the upper echelons of the social media giant know that the company issued its policy in anticipation of introducing its own cryptocurrency, which it just did earlier this week. Called “Libra,” the cryptocurrency was unveiled at the same time Facebook introduced a new subsidiary, Calibra, that will “oversee its interests in the cryptocurrency,” Fox Business Network reported.

The hypocrisy of Facebook’s actions did not, of course, go unnoticed. John Todaro, director of research at TradeBlock, tweeted, “Facebook is revealed to have been working on the Libra #crypto project for more than one year. So, when they banned ads for crypto platforms on Facebook in 2018, they were literally trying to prevent competition.”

But is it smart to partner with Facebook on cryptocurrency when the company a) obviously hid the fact that it was developing its own; and b) has been accused of stealing users’ private information and then selling it/sharing it with third parties willing to pay for it (political campaigns come to mind)? Can Facebook be trusted to be an honest broker, a good business partner? And what about all of the platform’s user bans and censorship? What if one or more companies involved with Libra don’t find themselves in agreement, politically, with Zuckerberg? Will he undercut them at some point?